Practitioner Guide 04
Creativity Practitioner Guide
A substantial guide to creative practice, from generating ideas and changing perspective to developing and judging them. Explore methods, exercises across different fields and a personal training plan that connects all four books.
- Author: David Petrosian Mkervali
- Format: PDF, English
- Edition: v6, 1,937 pages, 10 modules
Opens the PDF in a new tab.
What is inside
- Creativity and its partners: memory, attention and intellect
- Generating ideas, questioning assumptions and creative judgement
- Brainstorming, brainwriting, SCAMPER, analogy and lateral thinking
- Morphological analysis, TRIZ, design thinking and biomimicry
- Practice in writing, design, music, making, science and business
- Creative blocks, digital tools, AI and a twelve-week starting plan
Who it is for
- Readers starting or returning to creative practice
- Writers, designers, makers, educators and facilitators
- Professionals exploring open-ended problems
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